The book

Because Internet by Gretchen McCulloch

You’ve held the workshops, considered your purpose, looked inwards and out – and you’ve emerged...

A spot-on value proposition can work wonders for your business. It highlights the value you...

A consistent tone of voice can help you achieve great things. It can align your team, help you...

We’re writers by trade and we use the grammar and spell checker functions just like everyone...

So, you want to be a copywriter.

Fear of technology stealing jobs has been a constant since the first industrial revolution. But...

While all great copywriters use words to inform, educate and sell, some have specific skills for...

A value proposition is the promise of the value that you bring to the market. Do B2B companies...

Amazon’s Alexa skills store is awash with trivia and flash briefings. But some have taken a more...

The book

Make Time by by Jake Knapp and John Zeratsky

Typos: every copywriter’s nightmare. You’ve stressed for hours over a piece, carefully crafting...

For an online-only businesses like tails.com, discoverability and engagement are...

You’ve maybe heard about value propositions through the marketing grapevine. You think you...

We’re often asked to follow accessibility guidelines when we work for public sector and...

English grammar is a thicket of complex rules. But believe it or not, some of them can be...

Getting sign-off on financial services content can be hard, especially with so many parties...

Lawyers tell us that terms and conditions are important. So why do we all find them boring?...

Brand voice is about more than pithy headlines. The real interactions with your customers tend...

Words might not be as useful as PPE or hand sanitiser. But they can play their part...

Considering a copywriting course for your in-house team? A little insider knowledge can go a...

The book 

Obviously Awesome by April Dunford.

Keeping your metadata in check is a vital part of SEO. This handy guide provides an essential...

We’re always happy to take an impromptu phone call to resolve an issue or get a quick response...

A friendly URL is a web address that’s easy to read and includes words that describe the content...

Content. It’s everywhere these days. On your phone, on the side of buses, on stock cube packets....

It doesn’t matter how long you spend crafting those words, graphics and videos. If you don't...

Could a bolder headline reduce your bounce rate? Would a more functional call to action boost...

Clients often ask us to recommend a basic grammar guide. You know, for the colleagues who...

A documentary about the Scottish fondness for swearing may seem odd inspiration for your brand...

If you offer customers a long term contract or service – for example, utilities, phone...

You’ve done the research, written the piece and polished it. Now you just need approval from the...

For a man running a vehicle leasing operation unable to deliver any new vehicles, Jim Blair is...

Just when you thought the copywriting phase was finished, the approvals process arrives to stomp...

So you need digital content. But how much, for how long, and how often? More importantly, do you...

No matter how much blood, sweat and keywords you put into your meta descriptions, Google doesn’t...

Good brand values are for life, not lip service. You should be able to apply them to everything...

In my past life, I made a lot of radio ads. It was great fun. It was also terrifying.

In the age of COVID-19, there’s no denying it: soap sells.

You’re always correcting the same style and tone points.

Ridley’s self-isolating in Ireland. Marty’s only working with Netflix these days. And Stanley...

What do the Queen, Ozzy Osbourne and David Beckham all have in common (other than a great...

The book

First You Write a Sentence by Joe Moran.

Creating high-quality online content means writing for your audience, not yourself. But how well...

Listen up, for an old-but-new performance hack. When carrying out your Search Engine...

As one of the first countries to return to a version of normal, New Zealand’s businesses are...

You despise your website. The content is outdated, the colours are all wrong, and you’re worried...

Sharing topical content can be great for your brand, but only if it's relevant. Best case: your...

Headers are to web content what bones are to your body. Without them, copy collapses into a kind...

Clarity. It’s a shame no one explained its benefits to the 45th President of the United States....

Amazon isn’t perfect - but it’s been getting a lot of things right during lockdown. That is,...

We’ve handled our fair share of copywriting projects, but even we’ll confess that we don’t...

Like many people, we’ve been thinking about what we can do to help right now. With no secret...

From upside-down childcare to social distancing at the supermarket, COVID-19 has upended the...

So you’re sold on the idea of content strategy – but how do you produce content that people will...

Great copywriting is built on strong, persuasive arguments. Lindsay Camp's book gives you a...

Steve Krug’s Don’t Make Me Think was first published in 2000, but his examination of web...

A digital copywriter lives to get the message across – clear and fast. So what happens when you...

Content is king, and Kristina Halvorson and Melissa Rach are the queens of the kingdom. Content...

We’ve been running copywriting workshops since Blackad began in 2002. Alan’s been at it since...

99% of presentations suck. Numb speakers reciting bullet-crammed slides to semi-comatose...

How do you bring a seemingly mundane product to life? Enter Method: a company that’s taken...