The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
Radio

Alan Black

Alan Black

Copywriting, Recruitment

Three new copywriting roles in Glasgow or Edinburgh

Am I sure we've got three new content designer or copywriter roles on the go?

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UX, Brand Language, Copywriting, Process

Spoilt for voice: our pick of the best branded Alexa skills

Amazon’s Alexa skills store is awash with trivia and flash briefings. But some have taken a more...

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Copywriting, SEO

SEO how we did it: Tails.com

For an online-only businesses like tails.com, discoverability and engagement are...

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UX, Accessibility, Process

How to write for screen readers: accessibility content tips

We’re often asked to follow accessibility guidelines when we work for public sector and...

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Brand Language, Tone of Voice

How to write bleeping brilliant brand messaging

A documentary about the Scottish fondness for swearing may seem odd inspiration for your brand...

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Brand Language, Interviews

Arnold Clark on lifting out of lockdown

For a man running a vehicle leasing operation unable to deliver any new vehicles, Jim Blair is...

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Copywriting, Process

Digital copywriting: how to get your work signed off

Just when you thought the copywriting phase was finished, the approvals process arrives to stomp...

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Process

How we made podcasts during lockdown

In my past life, I made a lot of radio ads. It was great fun. It was also terrifying.

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Process

How to scale your content process to match your business

You’re always correcting the same style and tone points.

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Process

How we made professional videos during lockdown

Ridley’s self-isolating in Ireland. Marty’s only working with Netflix these days. And Stanley...

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Copywriting, BlackBooks

Blackad book review: Clout, The Art and Science of Influential Web Content

So you’re sold on the idea of content strategy – but how do you produce content that people will...

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Copywriting, BlackBooks

Blackad Bookshelf: Can I Change Your Mind by Lindsay Camp

Great copywriting is built on strong, persuasive arguments. Lindsay Camp's book gives you a...

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Copywriting, BlackBooks

Blackad Bookshelf: Don't Make Me Think, by Steve Krug

Steve Krug’s Don’t Make Me Think was first published in 2000, but his examination of web...

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Copywriting

You've got another think coming

A digital copywriter lives to get the message across – clear and fast. So what happens when you...

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Process, BlackBooks

Blackad Bookshelf: Content Strategy for the Web, by Kristina Halvorson

Content is king, and Kristina Halvorson and Melissa Rach are the queens of the kingdom. Content...

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Process, Training

Our tips for running an in-house training course

We’ve been running copywriting workshops since Blackad began in 2002. Alan’s been at it since...

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BlackBooks, Training

Blackad Bookshelf: Presentation Zen, by Garr Reynolds

99% of presentations suck. Numb speakers reciting bullet-crammed slides to semi-comatose...

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