The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
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Chris Tapley

Chris Tapley

Tone of Voice, Process

Tone of voice: five ways to get your teams on-board

You’ve held the workshops, considered your purpose, looked inwards and out – and you’ve emerged...

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Copywriting, Training

Sense check the spell check

We’re writers by trade and we use the grammar and spell checker functions just like everyone...

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UX, Copywriting, Recruitment

Do copywriters dream of electric competitors?

Fear of technology stealing jobs has been a constant since the first industrial revolution. But...

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Copywriting, Process

Typos and the art of not looking stupid

Typos: every copywriter’s nightmare. You’ve stressed for hours over a piece, carefully crafting...

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Copywriting

How to make short copy engaging

Brand voice is about more than pithy headlines. The real interactions with your customers tend...

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UX, SEO

How to write friendly URLs

A friendly URL is a web address that’s easy to read and includes words that describe the content...

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Process, Value proposition

Great content needs purpose

Content. It’s everywhere these days. On your phone, on the side of buses, on stock cube packets....

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Copywriting

Guides to brush up on your grammar

Clients often ask us to recommend a basic grammar guide. You know, for the colleagues who...

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Process

Get Copy Approved, Without the Drama

You’ve done the research, written the piece and polished it. Now you just need approval from the...

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Copywriting, Process

How to give great copy feedback

We’ve handled our fair share of copywriting projects, but even we’ll confess that we don’t...

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Copywriting

Kind words cost nothing

Like many people, we’ve been thinking about what we can do to help right now. With no secret...

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News, Copywriting

We're open later. And earlier.

From upside-down childcare to social distancing at the supermarket, COVID-19 has upended the...

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