Before we begin: let us say that this is not a tale of victory. Or smugness.
Helen Selby

How to write for blogs
The best blogs are packed with personality, useful advice and the kind of chat that makes...
Five rules for a great value proposition
A spot-on value proposition can work wonders for your business. It highlights the value you...
What are the different types of copywriter?
While all great copywriters use words to inform, educate and sell, some have specific skills for...
Brand Language, Value proposition
Value propositions in B2B marketing
A value proposition is the promise of the value that you bring to the market. Do B2B companies...
What a great brand value proposition can do for your business
You’ve maybe heard about value propositions through the marketing grapevine. You think you...
Three English grammar rules you can break. Sometimes.
English grammar is a thicket of complex rules. But believe it or not, some of them can be...
Tips for writing legal copy: from terms & conditions to GDPR
Lawyers tell us that terms and conditions are important. So why do we all find them boring?...
Tips for booking the best digital content training course
Considering a copywriting course for your in-house team? A little insider knowledge can go a...
A simple guide to metadata
Keeping your metadata in check is a vital part of SEO. This handy guide provides an essential...
Copywriting costs: why putting a quote together takes time
We’re always happy to take an impromptu phone call to resolve an issue or get a quick response...
Why your online and offline brand marketing should match
If you offer customers a long term contract or service – for example, utilities, phone...
Do you need a digital copywriter? Or a digital copywriting course?
So you need digital content. But how much, for how long, and how often? More importantly, do you...
Why is Google changing my meta descriptions?
No matter how much blood, sweat and keywords you put into your meta descriptions, Google doesn’t...
Are you writing for you, your audience, or SEO?
Creating high-quality online content means writing for your audience, not yourself. But how well...
Why website 'Coming Soon' pages are a bad idea for SEO
You despise your website. The content is outdated, the colours are all wrong, and you’re worried...
How to write SEO-friendly headers
Headers are to web content what bones are to your body. Without them, copy collapses into a kind...