The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
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Helen Selby

Helen Selby

Copywriting, Training

How to write for blogs

The best blogs are packed with personality, useful advice and the kind of chat that makes...

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Process, Value proposition

Five rules for a great value proposition

A spot-on value proposition can work wonders for your business. It highlights the value you...

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Copywriting, Recruitment

What are the different types of copywriter?

While all great copywriters use words to inform, educate and sell, some have specific skills for...

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Brand Language, Value proposition

Value propositions in B2B marketing

A value proposition is the promise of the value that you bring to the market. Do B2B companies...

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Process, Value proposition

What a great brand value proposition can do for your business

You’ve maybe heard about value propositions through the marketing grapevine. You think you...

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Copywriting, Training

Three English grammar rules you can break. Sometimes.

English grammar is a thicket of complex rules. But believe it or not, some of them can be...

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Copywriting, Tone of Voice

Tips for writing legal copy: from terms & conditions to GDPR

Lawyers tell us that terms and conditions are important. So why do we all find them boring?...

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Process, Training

Tips for booking the best digital content training course

Considering a copywriting course for your in-house team? A little insider knowledge can go a...

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Copywriting, SEO

A simple guide to metadata

Keeping your metadata in check is a vital part of SEO. This handy guide provides an essential...

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Copywriting, Process

Copywriting costs: why putting a quote together takes time

We’re always happy to take an impromptu phone call to resolve an issue or get a quick response...

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Tone of Voice

Why your online and offline brand marketing should match

If you offer customers a long term contract or service for example, utilities, phone...

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Process, Training

Do you need a digital copywriter? Or a digital copywriting course?

So you need digital content. But how much, for how long, and how often? More importantly, do you...

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SEO

Why is Google changing my meta descriptions?

No matter how much blood, sweat and keywords you put into your meta descriptions, Google doesn’t...

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Process

Are you writing for you, your audience, or SEO?

Creating high-quality online content means writing for your audience, not yourself. But how well...

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UX, SEO

Why website 'Coming Soon' pages are a bad idea for SEO

You despise your website. The content is outdated, the colours are all wrong, and you’re worried...

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Copywriting, SEO

How to write SEO-friendly headers

Headers are to web content what bones are to your body. Without them, copy collapses into a kind...

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