We love words. Pair that with our GIF obsession, and 'Because Internet' by Gretchen McCulloch...
Rachel McCallion
How to keep your tone of voice consistent
A consistent tone of voice can help you achieve great things. It can align your team, help you...
How to become a copywriter (according to the Blackad team)
So, you want to be a copywriter.
Blackad bookshelf: Make Time by Jake Knapp and John Zeratsky
Is it just us, or is working from home starting to feel suspiciously like living at work? We’re...
How to write and manage financial services content
Getting sign-off on financial services content can be hard, especially with so many parties...
Brands getting it right with tone of voice
Words might not be as useful as PPE or hand sanitiser. But they can play their part...
Blackad bookshelf: Obviously Awesome by April Dunford
The confidence of the title was enough to convince us this was the next book for us. Well that,...
How to create accessible social content
It doesn’t matter how long you spend crafting those words, graphics and videos. If you don't...
Why you should A/B test your copy
Could a bolder headline reduce your bounce rate? Would a more functional call to action boost...
Socially-distanced marketing: get creative with your brand values
Good brand values are for life, not lip service. You should be able to apply them to everything...
Brand Language, Value proposition
Hygiene genies: the importance of reassuring brand language
In the age of COVID-19, there’s no denying it: soap sells.
Brand Language, Tone of Voice, Process
Using social media during a global pandemic: advice for brands
What do the Queen, Ozzy Osbourne and David Beckham all have in common (other than a great...
Blackad bookshelf: a review of First You Write a Sentence, by Joe Moran
Fresh from last month’s book on decision-making, we decisively took this month’s book choice...
How buyer personas can help your SEO
Listen up, for an old-but-new performance hack. When carrying out your Search Engine...
Lifting lockdown: five principles to help you prepare
As one of the first countries to return to a version of normal, New Zealand’s businesses are...
How sharing topical content affects your brand positioning
Sharing topical content can be great for your brand, but only if it's relevant. Best case: your...
Clarity is key: brands washing their hands of damage control
Clarity. It’s a shame no one explained its benefits to the 45th President of the United States....
Brand Language, Value proposition
Is your COVID-19 messaging essential?
Amazon isn’t perfect - but it’s been getting a lot of things right during lockdown. That is,...
