Clients often ask us to recommend a basic grammar guide. You know, for the colleagues who struggle with practice and practise, or your and you’re. Or for those times when the difference between a comma and a semicolon is potentially life-threatening.
A small slip and before you know it, you’re being ridiculed on the internet. It’s as easy as missing a crucial hyphen or a couple of lost commas. Meaning is a fragile thing.
The good news: there are plenty of guides that can help you avoid these embarrassing mix-ups. We also run copywriting courses to up-skill your content team. The more complicated reality, however, is that there’s no final word on grammar. It’s constantly evolving as language-use changes around the world, especially now that so much communication happens online.
The big thing to remember is that good grammar is not about belittling lesser writers or drawing lines between right and wrong – it’s about communicating clearly and efficiently. If it’s clear, it’s probably right.
Instead of choosing guides that draw definitive lines on everything, we’ve picked out options that provide a solid foundation in the fundamentals.
Take your pick of our favourites:
From the importance of punctuation, to how to write for web – and everything in between. Our copywriting training courses are perfectly tailored to suit your team and your business.