The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
Radio

Copywriting, BlackBooks

Blackad book review: Clout, The Art and Science of Influential Web Content

So you’re sold on the idea of content strategy – but how do you produce content that people will...

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Copywriting, BlackBooks

Blackad Bookshelf: Can I Change Your Mind by Lindsay Camp

Great copywriting is built on strong, persuasive arguments. Lindsay Camp's book gives you a...

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Copywriting, BlackBooks

Blackad Bookshelf: Don't Make Me Think, by Steve Krug

Steve Krug’s Don’t Make Me Think was first published in 2000, but his examination of web...

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Process, BlackBooks

Blackad Bookshelf: Content Strategy for the Web, by Kristina Halvorson

Content is king, and Kristina Halvorson and Melissa Rach are the queens of the kingdom. Content...

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BlackBooks, Training

Blackad Bookshelf: Presentation Zen, by Garr Reynolds

99% of presentations suck. Numb speakers reciting bullet-crammed slides to semi-comatose...

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