The Blackad List

A blog about content, with analysis and opinions to spare

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.

Illustration showing a copywriter and schnauzer listening to the radio
BlackBooks, News

Blackad recommends…

Books, TV and film recommendations from the Blackad team.

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BlackBooks, Copywriting

Blackad bookshelf: a review of Because Internet by Gretchen McCulloch

We love words. Pair that with our frankly, distracting, obsession with GIFs and this book was an obvious choice – a comprehensive look at how the internet is changing the way we use language.

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BlackBooks

Blackad bookshelf: Make Time by Jake Knapp and John Zeratsky

We’re still figuring out how to juggle housework, home-schooling and our jobs. Make Time was the right choice to level-up our productivity. Find out how with Blackad.

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BlackBooks, Value Proposition

Blackad bookshelf: Obviously Awesome by April Dunford

Brand positioning expert April Dunford’s practical manual is next on the #BlackBooks chopping block. Find out what we thought in this concise book review.

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BlackBooks, Copywriting

Blackad bookshelf: a review of First You Write a Sentence, by Joe Moran

As you’d expect, our bookcases are creaking with titles on this topic, so we set out to find one that sounded different. Find out what the Blackad team thought.

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BlackBooks, Copywriting

Blackad book review: Clout, The Art and Science of Influential Web Content

Want to write great content? Clout: the Art and Science of Influential Web Content by Colleen Jones could help. Read the Blackad book review.

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BlackBooks, Copywriting

Blackad Bookshelf: Can I Change Your Mind by Lindsay Camp

Want to write persuasive content? Can I Change Your Mind? by Lindsay Camp could help. Read the Blackad book review.

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BlackBooks, Copywriting

Blackad Bookshelf: Don’t Make Me Think, by Steve Krug

Steve Krug’s Don’t Make Me Think was first published in 2000, but his examination of web usability is still spot-on. Learn more in the Blackad book review.

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BlackBooks, Process

Blackad Bookshelf: Content Strategy for the Web, by Kristina Halvorson

Discover Kristina Halvorson’s Content Strategy for the Web, the definitive guide to getting your content under control. Read the Blackad book review.

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