A value proposition is the promise of the value that you bring to the market. Do B2B companies...
UX, Brand Language, Copywriting, Process
Spoilt for voice: our pick of the best branded Alexa skills
Amazon’s Alexa skills store is awash with trivia and flash briefings. But some have taken a more...
How to write bleeping brilliant brand messaging
A documentary about the Scottish fondness for swearing may seem odd inspiration for your brand...
Arnold Clark on lifting out of lockdown
For a man running a vehicle leasing operation unable to deliver any new vehicles, Jim Blair is...
Socially-distanced marketing: get creative with your brand values
Good brand values are for life, not lip service. You should be able to apply them to everything...
Brand Language, Value proposition
Hygiene genies: the importance of reassuring brand language
In the age of COVID-19, there’s no denying it: soap sells.
Brand Language, Tone of Voice, Process
Using social media during a global pandemic: advice for brands
What do the Queen, Ozzy Osbourne and David Beckham all have in common (other than a great...
Lifting lockdown: five principles to help you prepare
As one of the first countries to return to a version of normal, New Zealand’s businesses are...
How sharing topical content affects your brand positioning
Sharing topical content can be great for your brand, but only if it's relevant. Best case: your...
Clarity is key: brands washing their hands of damage control
Clarity. It’s a shame no one explained its benefits to the 45th President of the United States....
Brand Language, Value proposition
Is your COVID-19 messaging essential?
Amazon isn’t perfect - but it’s been getting a lot of things right during lockdown. That is,...