A value proposition is the promise of the value that you bring to the market. Do B2B companies...

Amazon’s Alexa skills store is awash with trivia and flash briefings. But some have taken a more...

A documentary about the Scottish fondness for swearing may seem odd inspiration for your brand...

For a man running a vehicle leasing operation unable to deliver any new vehicles, Jim Blair is...

Good brand values are for life, not lip service. You should be able to apply them to everything...

In the age of COVID-19, there’s no denying it: soap sells.

What do the Queen, Ozzy Osbourne and David Beckham all have in common (other than a great...

As one of the first countries to return to a version of normal, New Zealand’s businesses are...

Sharing topical content can be great for your brand, but only if it's relevant. Best case: your...

Clarity. It’s a shame no one explained its benefits to the 45th President of the United States....

Amazon isn’t perfect - but it’s been getting a lot of things right during lockdown. That is,...