The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
Radio

Tone of Voice, Process

Tone of voice: five ways to get your teams on-board

You’ve held the workshops, considered your purpose, looked inwards and out – and you’ve emerged...

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Process, Value proposition

Five rules for a great value proposition

A spot-on value proposition can work wonders for your business. It highlights the value you...

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UX, Brand Language, Copywriting, Process

Spoilt for voice: our pick of the best branded Alexa skills

Amazon’s Alexa skills store is awash with trivia and flash briefings. But some have taken a more...

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Copywriting, Process

Typos and the art of not looking stupid

Typos: every copywriter’s nightmare. You’ve stressed for hours over a piece, carefully crafting...

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Process, Value proposition

What a great brand value proposition can do for your business

You’ve maybe heard about value propositions through the marketing grapevine. You think you...

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UX, Accessibility, Process

How to write for screen readers: accessibility content tips

We’re often asked to follow accessibility guidelines when we work for public sector and...

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Copywriting, Process

How to write and manage financial services content

Getting sign-off on financial services content can be hard, especially with so many parties...

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Process, Training

Tips for booking the best digital content training course

Considering a copywriting course for your in-house team? A little insider knowledge can go a...

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Copywriting, Process

Copywriting costs: why putting a quote together takes time

We’re always happy to take an impromptu phone call to resolve an issue or get a quick response...

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Process, Value proposition

Great content needs purpose

Content. It’s everywhere these days. On your phone, on the side of buses, on stock cube packets....

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Accessibility, Process

How to create accessible social content

It doesn’t matter how long you spend crafting those words, graphics and videos. If you don't...

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Process

Get Copy Approved, Without the Drama

You’ve done the research, written the piece and polished it. Now you just need approval from the...

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Copywriting, Process

Digital copywriting: how to get your work signed off

Just when you thought the copywriting phase was finished, the approvals process arrives to stomp...

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Process, Training

Do you need a digital copywriter? Or a digital copywriting course?

So you need digital content. But how much, for how long, and how often? More importantly, do you...

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Process

How we made podcasts during lockdown

In my past life, I made a lot of radio ads. It was great fun. It was also terrifying.

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Process

How to scale your content process to match your business

You’re always correcting the same style and tone points.

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Process

How we made professional videos during lockdown

Ridley’s self-isolating in Ireland. Marty’s only working with Netflix these days. And Stanley...

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Brand Language, Tone of Voice, Process

Using social media during a global pandemic: advice for brands

What do the Queen, Ozzy Osbourne and David Beckham all have in common (other than a great...

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Process

Are you writing for you, your audience, or SEO?

Creating high-quality online content means writing for your audience, not yourself. But how well...

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SEO, Process

How buyer personas can help your SEO

Listen up, for an old-but-new performance hack. When carrying out your Search Engine...

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Copywriting, Process

How to give great copy feedback

We’ve handled our fair share of copywriting projects, but even we’ll confess that we don’t...

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Process, BlackBooks

Blackad Bookshelf: Content Strategy for the Web, by Kristina Halvorson

Content is king, and Kristina Halvorson and Melissa Rach are the queens of the kingdom. Content...

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Process, Training

Our tips for running an in-house training course

We’ve been running copywriting workshops since Blackad began in 2002. Alan’s been at it since...

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