The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
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Copywriting, SEO

SEO how we did it: Tails.com

For an online-only businesses like tails.com, discoverability and engagement are...

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Copywriting, SEO

A simple guide to metadata

Keeping your metadata in check is a vital part of SEO. This handy guide provides an essential...

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UX, SEO

How to write friendly URLs

A friendly URL is a web address that’s easy to read and includes words that describe the content...

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SEO

Why is Google changing my meta descriptions?

No matter how much blood, sweat and keywords you put into your meta descriptions, Google doesn’t...

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SEO, Process

How buyer personas can help your SEO

Listen up, for an old-but-new performance hack. When carrying out your Search Engine...

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UX, SEO

Why website 'Coming Soon' pages are a bad idea for SEO

You despise your website. The content is outdated, the colours are all wrong, and you’re worried...

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Copywriting, SEO

How to write SEO-friendly headers

Headers are to web content what bones are to your body. Without them, copy collapses into a kind...

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