The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
Radio

Tone of Voice, Process

Tone of voice: five ways to get your teams on-board

You’ve held the workshops, considered your purpose, looked inwards and out – and you’ve emerged...

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Copywriting, Tone of Voice

How to keep your tone of voice consistent

A consistent tone of voice can help you achieve great things. It can align your team, help you...

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Copywriting, Tone of Voice

Tips for writing legal copy: from terms & conditions to GDPR

Lawyers tell us that terms and conditions are important. So why do we all find them boring?...

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Tone of Voice

Brands getting it right with tone of voice

Words might not be as useful as PPE or hand sanitiser. But they can play their part...

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Brand Language, Tone of Voice

How to write bleeping brilliant brand messaging

A documentary about the Scottish fondness for swearing may seem odd inspiration for your brand...

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Tone of Voice

Why your online and offline brand marketing should match

If you offer customers a long term contract or service for example, utilities, phone...

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Brand Language, Tone of Voice, Process

Using social media during a global pandemic: advice for brands

What do the Queen, Ozzy Osbourne and David Beckham all have in common (other than a great...

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