The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
Radio

Copywriting, Training

Sense check the spell check

We’re writers by trade and we use the grammar and spell checker functions just like everyone...

Read More

Copywriting, Training

Three English grammar rules you can break. Sometimes.

English grammar is a thicket of complex rules. But believe it or not, some of them can be...

Read More

Process, Training

Tips for booking the best digital content training course

Considering a copywriting course for your in-house team? A little insider knowledge can go a...

Read More

Process, Training

Do you need a digital copywriter? Or a digital copywriting course?

So you need digital content. But how much, for how long, and how often? More importantly, do you...

Read More

Process, Training

Our tips for running an in-house training course

We’ve been running copywriting workshops since Blackad began in 2002. Alan’s been at it since...

Read More

BlackBooks, Training

Blackad Bookshelf: Presentation Zen, by Garr Reynolds

99% of presentations suck. Numb speakers reciting bullet-crammed slides to semi-comatose...

Read More