The Blackad List

A blog about content, with analysis and opinions to spare.

Here’s where we reveal the secrets behind our work. If there was a writers' circle we’d be out on our ears.
Radio

Process, Value proposition

Five rules for a great value proposition

A spot-on value proposition can work wonders for your business. It highlights the value you...

Read More

Brand Language, Value proposition

Value propositions in B2B marketing

A value proposition is the promise of the value that you bring to the market. Do B2B companies...

Read More

Process, Value proposition

What a great brand value proposition can do for your business

You’ve maybe heard about value propositions through the marketing grapevine. You think you...

Read More

Process, Value proposition

Great content needs purpose

Content. It’s everywhere these days. On your phone, on the side of buses, on stock cube packets....

Read More

Brand Language, Value proposition

Hygiene genies: the importance of reassuring brand language

In the age of COVID-19, there’s no denying it: soap sells.

Read More

Brand Language, Value proposition

Is your COVID-19 messaging essential?

Amazon isn’t perfect - but it’s been getting a lot of things right during lockdown. That is,...

Read More