A spot-on value proposition can work wonders for your business. It highlights the value you...
Brand Language, Value proposition
Value propositions in B2B marketing
A value proposition is the promise of the value that you bring to the market. Do B2B companies...
What a great brand value proposition can do for your business
You’ve maybe heard about value propositions through the marketing grapevine. You think you...
Blackad bookshelf: Obviously Awesome by April Dunford
The book
Obviously Awesome by April Dunford.
Great content needs purpose
Content. It’s everywhere these days. On your phone, on the side of buses, on stock cube packets....
Brand Language, Value proposition
Hygiene genies: the importance of reassuring brand language
In the age of COVID-19, there’s no denying it: soap sells.
Brand Language, Value proposition
Is your COVID-19 messaging essential?
Amazon isn’t perfect - but it’s been getting a lot of things right during lockdown. That is,...
